Campaign and Service
The dangers of personal care products are a newly explored area. It is necessary to inform people about greenwashing and label transparency. Because of these issues, It is difficult to know which personal care products are cleaner than others. People need to understand the implications of toxins in personal care products and how to avoid them.
I worked with Cristina Shin to create the Clean Means campaign creates awareness to students about the importance of purchasing safe personal care products. Students receive homemade soap and informational handouts. This campaign will then lead students to the Clean Means website which allows students to explore products and make smarter decisions. We want to help change habits, so that they can live safer, cleaner lives. We hope that their healthy changes will influence the people around them as well.